2. Protect your business from legal backlash
There is no better way to bring your business growth to a grinding halt than getting tangled in a lawsuit. Legal issues become financially costly. The Next Web estimates the costs of a simple and quickly settled lawsuit at around $350,000 when you add up court fees, documentation costs, legal counsel, and other litigation costs.
You also risk damaging your brand’s reputation in today’s socially conscious consumer market. Prepare yourself by staying up to date with local legislation and understanding regulations that you need to comply with.
New laws and regulations continue to be developed and depending on what part of the world you live in, there could already be web accessibility regulations in effect.
An inaccessible website can cost you
1. Financial costs
2. Damage to brand image
In the U.S., for example, the Americans with Disability Act (ADA) became law in 1990. Title III of this law prohibits discrimination “on the basis of disability in the activities of public accommodations” such as restaurants and movie theatres. Although this law originally focused on physical locations, it has successfully been applied to websites as well and continues to gain traction. In 2020, ADA-related lawsuits regarding web, app, and video accessibility went up by 23%.
In the EU, the European Accessibility Act is a recent directive that aims to improve the availability of accessible products and services. It will introduce accessibility requirements to some parts of the private sector, similar to those of the EU Web Accessibility Directive that already applies to the public sector. You can expect EU member states to adopt the directive into law by June 28, 2022. The types of products and services impacted by this directive include:
● Computers and operating systems ● ATMs ● Banking services ● E-books ● E-commerce