3. Optimize your SEO efforts

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Keyword stuffing is a thing of the past. An integral part of any SEO strategy is to create a great user experience.

The best SEO strategy is to engage your users and help them find what they are looking for as easy and fast as possible.

With Google’s page experience update out in 2021, the need for a user-friendly website is more urgent than ever.

The algorithm will focus on page experience metrics, which Google calls Core Web Vitals. These metrics, in simplest terms, will measure:

Loading performance

Visitor loading experience


Session replay

Visual stability

Web security at glance

These metrics overlap with the four principles of accessibility, which are to create content that is Perceivable, Operable, Understandable, and Robust. The shared goal is to eliminate barriers that prevent users from having meaningful interactions with your content. And now, with the Google page experience update, your website’s accessibility has a direct impact on your search engine ranking. Explore more on how Core Web Vitals and digital inclusion work together to create user-friendly web experiences.