4. Enable innovative thinking

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Innovation refers to creating more effective processes, products, and ideas. For your business, this could mean introducing new techniques or processes in your product development, creating new products, or improving your services by employing creative ideas that benefit your users.

Although some might think that an accessibility-first mindset limits creativity, on the contrary, accessibility is an opportunity, not a burden.

Designing digital experiences with accessibility as a priority is the perfect exercise in zeroing in on your users’ pain points. Instead of chasing the latest trends, you can focus on providing a quality experience that solves these pain points for your users.

"The accessibility problems of today are the mainstream breakthroughs of tomorrow"
- Eva Andersson, Director of Accessibility at Google

Many smart features we enjoy today started as an accessibility tool to help disabled users, for example, voice control and autocomplete features, as Eva Andersson of Google points out in an interview about designing for everyone. Inclusive design can lead to innovative solutions you might not have reached otherwise.