Table of contents

Purpose and mission

Our values

Our logo

Color Palette

Typography style

Iconography style

Illustrations and 3D renders

Photo style

How to use different visual options

PowerPoint template

Email signature and business cards

Siteimprove's letterheads

Social Media guidelines

Tagline & boiler plate

Tone of voice

Writer guidelines

Company presentation and messaging guide

Accessibility tips and tricks

IT / domain management

Legal / trademark

Content approval

Contact information