The truth is, in order to have a truly successful web experience, you have to be tracking and measuring your success. Otherwise, you won’t have a clear idea of what’s working, what’s not, and how you’ve improved. As people are spending more time online than ever before,there’s never been a better time to start benchmarking your website data and actioning on it.
As we explored earlier in this eBook, tracking and measuring user behaviour, key metrics, and traffic are the foundations of a strong analytics strategy, but ultimately, it’s up to you to determine which data points matter most for your business and feed into your overarching goals.
Analytics play a part in everyone’s job across your marketing organization—from content writers and web designers to SEO specialists and campaign managers. And although everyone has their eye on different success metrics for their individual roles, at the end of the day, everyone on your team is rallied around one common theme: the success of your business. That’s why it’s vital to ensure that everyone’s targets roll up into consistent key objectives company-wide.
With the actionable tips we’ve outlined in this eBook, it’s our hope that you’ll be able to more strategically track and measure your marketing initiatives in order to prove the impact of your efforts this year and beyond. That’s what we all want, right?
Thank you for reading!
Siteimprove is driven by the desire to help customers make the most of their digital presence. We provide the knowledge and tools they need to help make the internet better and more inclusive for all. As the digital world becomes more complex, it’s crucial for organizations to maintain an error-free,consistent, up-to-date, and accessible digital presence. Our intelligent automation software and best-in-class customer support have helped more than 7,500 organizations worldwide manage, maintain and improve their efforts to become digital leaders.
If you liked this guide, here are some other resources you may find helpful:
- How to apply actionable analytics across your digital user journeys
- The three pillars of effective campaign tracking
- Request a demo