News outlets, tech companies, and investors put more and more emphasis on newer digital channels like apps, social media, virtual meetups, live streams, etc.—but the reality is that most consumers will come to your business through your website.
And that has never been more true than in a pandemic and post-pandemic world, where consumers can sometimes only interact with an organization through their website.
That makes your website your most valuable asset when it comes to attracting new visitors and customers, meeting their needs, and building your brand reputation.
If that sounds like an overstatement, consider the fact that Google processed 12.69 billion search queries in January 2021 alone.
In all geographies and industries, consumers turn towards websites for information, services, and products. For most businesses, sales, marketing, customer support, and customer engagement all have their genesis in the company website.
That means that all industries need a top-notch website to meet user expectations and stay relevant:
88% of consumers pre-research their purchases online before making a purchase either online or in-store.
Over one third of shoppers want to check a manufacturer’s website for product information and reviews before buying and 62% say detailed product information is important to have on a manufacturing website.
75% of users find information online to help them make a decision about a healthcare provider.
But both students and parents rated college websites as the most influential and reliable recruitment resource when selecting a university.
67% of EU citizens who needed to submit forms to public authorities did so online in 2019. Since 2013, the number of e-government users has increased from 41% to 67%, indicating a desire for more digital services.